Tokyo a la Mode. Web Magazine for Japanese Fashion and Urban Culture
Fashion: 11
Tokyo Style Clash
By Bobby / Nov 08, 2006
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BEAMS, a Japanese men’s fashion brand, and SHOWstudio, a fashion media site, have collaborated to produce Tokyo Style Clash, a battle royale of Tokyo fashionistas. First, the project involved photographing the fashion. In October, denizens of Tokyo lined up outside the BEAMS store in Harajuku to get their portraits taken. They were dressed from the everyday to the extreme, in this challenge anything goes. Next, the portraits were posted online to create an interactive game. The Tokyoites go head to head with their fashion while you at home get to vote if they are “hot or not.” Finally, the project ends with a VIP panel that will judge the best fashion. The panel includes Nick Knight from SHOWstudio and Jun Takahashi, the designer for ‘Undercover’. The prize is a one million yen BEAMS gift card.
Go online now to see what Tokyo is wearing and play the game! Online voting ends November 26.
LINK: Tokyo Style Clash
Sounds cool. To bad the site was in Japanese -.-. But thanks for the info anyways.
By Raeann on 2006 11 08
http://www.showstudio.com/projects/tokyostyleclash/game/index.html
link to the English site!
By lej on 2006 11 13
Lol thanks this was emailed to me to. I love it by the way 〜(^∇^〜）（〜^∇^)〜
By Raeann on 2006 11 15
I’ve been to their store in harajuku. lots of good stuff but only medium and large. nothing for the fat people like me.
By colin on 2007 02 15
Mode Shop
