Tokyo a la Mode. Web Magazine for Japanese Fashion and Urban Culture

h.NAOTO Shops

By Bobby / Jan 06, 2007
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Designer Naoto Hirooka’s edgy and unpredictable style captures the essence of Tokyo’s fashion subcultures.  The punk and rock brand debuted in 1999 and later expanded into sub-divisions exploring gothic-lolita, visual kei, cosplay, bondage and the occult.  The best place to find h.NAOTO and its many sub-labels is to check out these four boutiques in Harajuku.  Make sure to visit each boutique’s website for plenty of images and information in English.

hEAVEN (Harajuku)
A creative gallery shop where fashion and art intersect
BRANDS:
NAOTO SEVEN - dark and grotesque, think the seven deadly sins
channel H - otaku culture and cosplay
XXX RUBBER - S&M, bondage, hardcore pornography
DARK RED RUM - the world of occult and hell-raising black magic
SF-Science Fucking - retro 50s sci-fi fantasy

H (Harajuku and Osaka)
Punk and Goth-Lolita shop
BRANDS:
h.ANARCHY
h.NAOTO Blood
H.Jelly
HN+Nois - accessories

8 Club (Harajuku)
Sexy and cute with the butterfly motif
BRAND:
Honey

h. (Harajuku and Osaka)
Street, Work, Army, Biker
BRANDS:
HN+Die - wild street style for men
D.O.A. - military style
Gold Gang Star - hip hop style
AmbienT - androgynous elegance
Rockers H Baby - biker style